Cinemaazi remembers A V Meiyappan on his death anniversary

Film producer, director and philanthropist Avichi Meiyappa Chettiar, known variously as A V Meiyappan, A V. Meiyappa Chettiar or AVM, is the founder of AVM Productions in Vadapalani, Chennai. Regarded as one of the pioneers of Tamil cinema, and one of three movie moguls of the Tamil film industry along with S S Vasan and L V Prasad, his production company AVM Productions is the only production company in the Tamil film industry to run successfully for five decades and three generations. A greenhorn when he entered film production, direction and studio maintenance, he learnt from his mistakes and emerged a winner.